Arjowiggins Graphic revealed its new look and feel for its leading-edge Cyclus paper range via a campaign that supports access to education for children in Vontovorona, Madagascar.
Partnering with SOS Children’s Villages France, Arjowiggins Graphic’s innovative nine-week campaign showcases the brand new Cyclus logo and identity across various communication tools. The campaign is being rolled out in South Africa by Papersmith and Son, the exclusive distributor Cyclus.
The communication tools consist of 56,950 mailers, a notepad, a new swatch brochure, web banners, adverts and a dedicated website. Investing in its leading recycled paper brand, the campaign is targeting designers, printers and corporates in 36 countries across the world.
Childhood, but specifically a child’s education, is the other focus of this latest Arjowiggins Graphic campaign. For each customer that orders a free Cyclus notepad, Arjowiggins Graphic will gift one child from Vontovorana SOS Children’s Villages Madagascar their fees for one complete school year.
Included in the mailer is an origami fortune teller that invites customers to step back into their childhood and have some fun by personalising it with their own text.
Ian Braithwaite, Sales Manager at Arjowiggins Graphic said, ‘Taking inspiration from a declaration made by Nelson Mandela who once said, ‘Education is the most powerful weapon which you can use to change the world,’ we wanted to create a mailer campaign that could support a child’s education in a really simple way. Each time our customers request a notepad they will support access to education in a less-privileged part of the world and make a positive contribution to a child’s future. We’re delighted to continue our long-standing partnership with SOS Children’s Villages for this campaign and raise awareness of the great work the charity is doing.’
Using Cyclus Offset 140gsm for the fortune teller, 90gsm for the envelope, Cyclus Print 250gsm for the mailer, and for the notepad a combination of Cyclus Print 350gsm and Cyclus Offset 90gsm, all of the communication tools have been manufactured from 100% de-inked pulp and showcase the unique natural shade and finish that can be achieved from recycled waste paper. Both papers are 100% recycled and Forest Stewardship Council™ (FSC™), Recycled Certified.
Cyclus Offset is an uncoated, natural white paper, while Cyclus Print is a matt-coated printing paper for use in both full colour and black and white printing. With Cyclus Print the non-reflective matt surface is especially suitable for publications with a combination of large text areas and high quality pictures.
Nadine Meyerowitz, Marketing Coordinator at Papersmith and Son, said, ‘The Cyclus paper range enables us to deliver the shade and finish businesses need for their printed communications, such as high-end marketing brochures and mailers, whilst also conveying their green credentials. When compared to the manufacture of non-recycled papers the manufacturing process reduces energy consumption, uses less water, diverts waste from landfill and CO2 emissions are substantially lower. It is a paper with an environmental story that contributes to a business’s message and boasts superb quality, a beautiful texture and a unique subtle shade.’
Customers can use Arjowiggins Graphic’s Eco Calculator to produce their own Environmental Benefit Statement (EBS), which is a great way to bring the decision to use Cyclus recycled paper to life and engages people with the benefits of printing on recycled paper. The EBS reveals the savings on landfill, greenhouse gases, litres of water, energy and wood and are tailored to specific print runs.