AGFA ADDS ANALYTICS AND CONTENT CORRECTION TO APOGEE

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Agfa Graphics’ Apogee StoreFront 2.1 brings a series of new features centred around the print buyer experience. It is aimed at print service providers that want to use web-to-print to extend their service offering and reach new business-to-business (B2B) markets.

Support for personalised stores is one of the main new functions. With Apogee StoreFront you can now customise a store so that individual users only see those products and categories that they need. This is a powerful tool for setting up e-commerce stores for dealer or franchise channels as well as for large corporations that operate across various countries or markets.

Version 2.1 also features support for Google Analytics, allowing PSPs to fine-tune their stores by monitoring buyer behaviour and conversion rates within a store, as well as the effectiveness of promotion campaigns on the web, social media or in print. For printer buyers there is a new order history search, which simplifies the reordering, correction and customising process.

Andy Grant, Head of Software, Agfa Graphics said, ‘Our focus on the end-user experience goes beyond more refined controls and an easier reordering process. We see that more than half of the items ordered in a web store are products that are personalised by the print buyers. Occasionally such customised business cards or posters may contain typos or other mistakes that need to be fixed with minimal overhead. Apogee StoreFront 2.1 makes it easy to do last-minute corrections, which will automatically be submitted to the prepress workflow. Such cost efficiencies are key in today’s competitive market.’

All the features in Apogee StoreFront 2.1 (www.apogeestorefront.com), which was recently honoured as the ‘Best web-to-print solution’ by the European Digital Press Association, are also available in Asanti StoreFront 2.1, allowing Sign and Display producers access to the same web-to-print interface with their customers.

As cloud-based solutions, both Apogee StoreFront and Asanti StoreFront offer a fast and affordable entry into the web-to-print market. Tight integration with both the Apogee Prepress and Asanti production workflow systems saves PSPs time and helps them avoid repetitive data entry.

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