Whether for carton, glass, cans, flexibles or shrink-wraps, iC3D enables real-time visualisation and validation throughout the design process from concept to production. Hybrid Software’s Brandz business unit announced the release of iC3D version 11, delivering powerful new features that enhance three-dimensional packaging visualisation and artwork automation.
Built for packaging designers, brand owners, and prepress professionals, iC3D v11 accelerates packaging development and ensures design precision across every stage of production. The latest version introduces expanded artwork layout tools with support for custom stand-up pouches, sachets, and pillow bags. These new layout editors allow users to design uniquely shaped flexible packaging while generating accurate, print-ready artwork layouts. This update reduces manual setup time and improves layout precision, making it easier for prepress and design teams to prepare packaging for production.
Also new in version 11 is the Capture 3D Analyser, a tool that evaluates the repeatability of shrink sleeve and metal can production processes. By comparing multiple models and generating a colour-coded heat map, the analyser quickly highlights inconsistencies, helping brands maintain quality control and make more confident production decisions.
Version 11 of iC3D now supports the Adobe Illustrator 2026 plugin, offering seamless integration with creative workflows. Combined with iC3D’s real-time 3D rendering and flexible layout tools, users can move from concept to production faster, without waiting for external rendering or relying on disconnected file handoffs.
‘Our goal with iC3D version 11 was to remove friction from the packaging design process,’ said Heath Luetkens, Sales Director of Americas at Hybrid Brandz. ‘By combining fast, accurate 3D visualisation with precise layout tools, we’re helping brands eliminate delays, reduce costs, and confidently move from digital to physical packaging, at their own pace and without workflow restrictions.’
Trusted by global brands in food, beauty, and retail, iC3D supports Hybrid Software’s 3D solutions and works alongside Artflow, Hybrid’s cloud-based artwork approval platform. Together, they provide end-to-end control for brands looking to streamline packaging development, ensure brand consistency, and speed up time to market.
HYBRID SOFTWARE
https://www.hybridsoftware.com
