Xerox Iridesse Installation Expands Blitsdruk’s Service Portfolio

Keith Knott, Xerox; LJ Rossel, Blitsdruk; with Brent Farndon, Xerox Southern Cape and Bryn Whithair, Xerox.

Blitsdruk is an all-round print design service printer in George and the Garden Route, and after 15 years as a Xerox user, has once again reaffirmed its confidence in the Xerox brand.

As part of its ongoing commitment to continuous advancement in digital production technology, Blitsdruk announced its investment in the Xerox Iridesse during a launch event with over 80 guests.

The Xerox Iridesse investment is in line with an increase in demand by customers for more vibrant colour finishing techniques. This is also in response to the continued growth in digital printing technology, as more advancements are being made in the industry. ‘The Iridesse is a game changer – printing six colours in one pass. We can now offer complex printing with greater productivity and the highest image quality. It is a great addition to our existing Xerox digital range and a greater return on our investment,’ said LJ Rossel, owner of Blitsdruk.

‘Due to the continual growth and progress of George and the Garden Route, Blitsdruk has always endeavoured to stay ahead of digital print technology. The purchase of the Xerox Iridesse Colour Press is an example of this commitment and the introduction of metallic gold, silver, white and clear digital printing is a welcome first for the Southern Cape.

‘Our clients have come to expect a very high standard, and Blitsdruk delivers every time. Blitsdruk has also enabled its customers to differentiate themselves by adding a Web-2-Print facility to their services and creating additional value by opening new revenue streams for their customers businesses. We can meet all our customers’ requirements giving ultra HD resolution and unmatched value. With the increase in customer demand, this investment will allow Blitsdruk to increase our capacity to not only handle the work flow, but also allow us to add more brilliance to our clients work. I am confident of the growth that the Xerox Iridesse will generate for our business and know that this year is going to be one of great opportunity,’ added Rossel.

The Xerox Iridesse Production Press combines the value of highly-automated, agile digital production with exceptional image quality and jaw-dropping embellishment effects, making it easier to unleash the potential of print and achieve remarkably brilliant results.

Whilst its four-colour print quality is outstanding, it’s only the beginning of what the Xerox Iridesse can do. This is a press that is built to run up to six metallic colours and a rainbow of iridescent palettes to create stunning brochures, postcards, catalogues and posters that truly sparkle.

Commenting on Blitsdruk’s investment, Brent Farndon, member – Xerox Southern Cape (Copy X Business Solutions CC) who sold the Xerox Iridesse said, ‘We are proud to have the loyalty of Blitsdruk and will continue to work hard to achieve the goal that unites us to them: achieving excellence together.’

The Xerox Iridesse Production Press has won a top prize at the 2019 European Digital Press (EDP) Association Awards, taking home the EDP cut sheet printer award for innovation in digital production.


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