A number of experienced speakers, including keynote speaker Rafi Albo, will share information about trends and technological advancements in the digital printing market. Talking from their personal experience, they will give a glimpse of what the future may hold and inspire visitors with different business insights.
The Conference programme is divided into a technical and business track. The technical sessions will focus on industry-related technical aspects, while the business sessions will inform attendees about key innovations in digital production of labels and packaging, and focus on business education.
Rafi Albo has been integrating printed products with online technologies for many years. Combining technologies such as augmented (AR), virtual (VR) and mixed reality (MR), with fresh ideas, new approaches and creativity, he creates innovative applications. At the Xeikon Café Conference, Rafi will show on stage some of the most creative work he made for brands from all over the world.
‘I have been working with brand companies and printers all over the world for many years now, talking with them and learning about their needs and the challenges for their business. For brands, emotional connections and the sharing of experiences is becoming ever more important. And this creates ample opportunities for printers, when integrating new online technologies and fresh ideas. I strongly believe that combining print with online technologies is what offers real added value. I see endless application options in all areas and I have no doubt that such applications will increase, in particular on labels and packaging due to the high significance of the point of sale and the strong competition among producers,’ said Albo.
The Xeikon Café Packaging Innovations 2017 is taking place from 28-31 March at the Xeikon headquarters in Belgium.
