UPM Raflatac Collaborates In Building A Circular Economy


Creating the Circular Economy for Labelling (CELAB) is designed to facilitate collaboration at a global level and encourage the universal adoption of best practices while fostering regionally appropriate initiatives and cooperation.

UPM Raflatac is acting as one of the key collaborators in CELAB to boost matrix and liner recycling in the pressure-sensitive labelling industry. The consortium aims to facilitate collaboration between companies from around the world and across the supply chain to drive progress on and promote solutions for matrix and release liner recycling.

‘Our RafCycle recycling service has been developed over the last 10 years and it gives label release liner waste a new life as release liner, face papers, magazine paper and composite material. By bringing our long experience to CELAB, we aim to drive the industry’s shift towards the circular economy together with multiple players in the value chain. Furthermore, we aim to accelerate RafCycle development further by strengthening our service offering,’ said Juha Virmavirta, Director, RafCycle solutions, UPM Raflatac.

‘Collaboration is key to building a circular economy. We will continue to develop our RafCycle partnerships with label printers, brands, waste recyclers and industry associations as an integral part of our overall sustainability approach,’ Virmavirta continued.

UPM Raflatac has signed up to the New Plastics Economy Global Commitment led by the Ellen MacArthur Foundation. One of its commitments is to enable the partners of RafCycle™ by UPM Raflatac service to return all their PET and paper release liners.


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