Tonejet recently produced some beverage cans for television series Black Mirror.
Production companies use replica beverage cans a lot, and often these will be generic cola or pop cans but in certain cases there will be specific packaging requirements to create a ‘real world’ on screen.
Usually, such cans are produced using pressure sensitive or shrink sleeve labels, which can give a less than satisfactory result – often looking very much like a sticker placed on a can. For the production team, this can mean extra work for filming.
With digitally printed ‘real’ cans, as provided by Tonejet, such problems are removed and not only that, in the true nature of film and TV, the cans can be reproduced in small quantities easily for re-takes.