Ricoh is again a key sponsor of the Interquest 2015 London Digital Book Printing Forum. The company will highlight how market and technology changes are encouraging publishers to look at new business models.
Jean Lloyd, executive GM of Production Print Solutions at Ricoh SA said, ‘Our colleagues will detail how high quality colour inkjet enables affordable, shorter run and faster turnaround work to meet demand for flexible publishing and to create new market and revenue opportunities.’
‘Suddenly it is possible to produce colour trade books affordably as well as keep books in print while controlling supply chain costs, all at very high quality because of innovative inkjet devices like the new VC60000,’ said Lloyd.
The new press is being used by two major European publishers months after its availability. Key publishers in that market, said Benoit Chatelard, VP of the Production Print Business Group at Ricoh Europe, are now more interested in returning trade book publishing to Europe from China and the Far East.
Chatelard explained that there is also a growing market for short-run pre-production samples that can be produced digitally. ‘This approach can help accelerate the print cycle because high quality samples prompt the placement of earlier orders,’ he said.
Also helping transform the route to market are Ricoh’s digital cut sheet production presses, as client Lantia will explain when it participates in the Innovations and Opportunities session at the Interquest Forum. The Spanish self-publishing start-up produces books for stores and uses crowd-sourcing to fund aspiring authors. It has established a short run capability from scratch using Ricoh mono and colour cut sheet technology after being unable to locate a local printer that could meet its needs.
‘It was essential for us to improve the book printing process and considerably shorten the time to market, regardless of the number of books,’ stated Lantia’s GM, Enrique Parrilla. ‘Thanks to our investments and approach to the market, Lantia can now deliver more books to more customers in less time. We are closer to publishers and are able to offer improved quality in a number of different formats. We are as flexible as we can be thanks to Ricoh’s production solutions and, in turn, so are our customers.’
At the Forum, Ricoh will be using children’s book Wild Adventures to demonstrate how the Ricoh Pro VC60000 can deliver the right quality for book printers and publishers who are looking to print short run colour trade books in Europe. The book is part of the Modern Books line from Elwin Street. Other examples will include cookery and popular science books. Ricoh will also be showcasing the latest innovations in book covers and dust jackets, including a foil effect created by the Ricoh Pro C7100X colour cut sheet press using a combination of white toner and metallic paper.