PRINTACOM COMING TO AFRICA PRINT CAPE TOWN REGIONAL EXPO

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First launched at the 2013 Africa Print Exhibition in Johannesburg, the Printacom labelling solution is now at the Africa Print Regional Expo in Cape Town, 12-13 March 2014 at the Cape Town International Convention Centre.

Printacom’s labelling solution is ideal for producing labels at volume, the Anytron Digital Label Press integrated with OKI Specialised Label Printers produces high resolution output at up to 9 metres per minute thanks to digital single-pass technology.

This labelling solution is ideal for business and all label printing needs. Wine labels, pricing labels irrespective of the label it will meet your specific labelling needs.

Product manager of OKI, Emile Pitout said that the device is ideal for manufacturers, store branding and labelling of food, supplements or other products. ‘Private labelling of a variety of products has emerged as a significant draw card for consumers. As a result, manufacturers, consumer product companies, supermarkets and many other businesses require a device which can deliver purpose-printed labels at high speed and low-cost.’

Private label products are typically manufactured by one company for sale under another brand, such as ‘own brand’ goods in supermarkets.

Pitout points out that in the consumer products game, the quality of the packaging is paramount. ‘That’s where the Anytron Digital Label Press has a particular advantage. Not only is it faster and more reliable that any of its competitors, it also prints at a maximum resolution of 1200 dots per inch.

‘Reliability and speed,’ he explained, is a result of the device’s Single Pass technology (in terms of which the labels follow a straight path through the machine, with no bending) as well as a sophisticated take-up and feed unit. The continuous roll printing achieves an output speed that leads the industry in desktop label printing.

‘With the introduction of this printer to the South African market, manufacturers and consumer goods resellers can bring label production in-house. For fast moving consumer goods in particular, this represents a massive opportunity: it is no longer necessary to outsource label printing which takes time and complicates the process of packaging and delivering goods to market.

The Anytron Digital Label Press measures just over 1.6 metres long and 58cm wide. Capable of handling 10,16cm, 15,24cm or 20,32cm (4, 6 or 8-inch) label stock, it produces high-definition, full colour labels which are also waterproof and scratch resistant. A wide variety of self-adhesive label stock is available, to suit products contained in anything from wine bottles, to boxed goods, punnets or bags.

‘Bringing industrial labelling capability in-house means the ability to print exactly the number of labels required, reducing waste and driving cost efficiency,’ continued Pitout.

It is also possible to instantly change or update labels ‘on the fly’; integration with Microsoft Excel files means no special software is required for its operation. Accurate registration of +/- 0.5mm is guaranteed, supporting post-processing rotary cutting.

In addition to the printer, Pitout said that the Anytron range includes a digital laser die cutter: combined with the Digital Label Press, a complete labelling solution that can fit into even small factories is possible. ‘The Anytron is the world’s first desktop, roll-fed digital laser die contour cutter,’ he said. ‘Full-featured, the die cutter supports vector files, roll and sheet media and has an in-line laminating unit.’

Pitout said the introduction of OKI Specialised Label Printers and Anytron machines can be revolutionary for any number of consumer products businesses. ‘For a low overhead, it’s possible to shorten and expedite the supply chain by bringing labelling into your factory. By reducing cost and wastage, efficiency gets a further boost.’

With support and service from Printacom and OKI in South Africa, Pitout adds that performance and reliability are assured. ‘We’ve added Labelling Solutions to our range as we’re satisfied that it fits the measure of market-leading technology, quality and performance. The machines open an exciting new opportunity for resellers to meet the needs of any company looking to improve performance by taking charge of labelling, which is an essential component of branding their goods,’ he concludes.

Printacom South extends the invite to all customers to view and experience what this new printer has to offer at the Africa Print Cape Town Regional Expo, for more information or to register visit http://www.africaprintexpo.com

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