Primera Technology Europe has announced new additions to its product range.
– Its colour matching and variable data printing solution for the CX/FX1200e system by ColorGATE, Germany.
– Its increased portfolio of new Primera Genuine substrates.
– Its in-store printing solutions for customised on-demand products.
The need for on-demand label printing solutions in retail stores is high as customers are increasingly looking for unique and customised products – a market development that encompasses many industries including food, drinks, clothes and cosmetics.
The easiest way to make a product more special and more unique, is by personalising its label, either by offering a selection of name variations, different colour and design templates, personalised messages or by including individual photos. The possibilities are almost endless. Businesses looking for in-store printing solutions need to keep in mind certain conditions such as space limitations, print quality and the amount of maintenance of the solution.
The company will present these latest innovations and solutions at Labelexpo Europe in Brussels.