Primera Launches LX500e Colour Label Printer


The LX500e is Primera’s newest and most affordable desktop colour label and tag printer.

Its high-yield, tri-colour ink cartridge keeps cost per label low. Fast print speeds and an optional built-in guillotine-style cutter allow users to quickly and easily print and cut their short-run labels. The LX400e is up to 270% faster on labels printed with comparable print quality.

‘Start-ups and other small businesses quickly realise that their labels must look professional. With an LX500e, they can produce labels that look as good as, or even better, than large, national branded products,’ said Mark D. Strobel, Primera’s vice president of sales and marketing. ‘With more than two and a half times the print speed and even better print quality than the previous model, LX500e is a compelling choice for any business that needs to produce stunning, full-colour labels on-demand.’

Typical applications include product labels for coffee, wine, bakery, confectionary, meat, cheese and hundreds of other specialty and gourmet foods. LX500e also accepts tag stock that can be cut with the optional built-in cutter, making it ideal for producing visitor, convention and meeting badges. The LX500e can also be used for private labelling, test marketing, pre-press proofing and retail shelf labelling.

Printer drivers are included for Windows 7/8/10, along with Bartender Ultralite Software and NiceLabel SE (both for Windows) to format label designs, add barcodes, QR codes, etc. Most other popular graphic design programmes for Windows can be used to design and print labels. A Mac driver is currently under development and will be available soon.

Qualified substrates include many different inkjet label materials, including Primera’s exclusive white gloss and clear gloss polyester as well as white matte polyester. Paper labels are available in high-gloss, semi-gloss, vintage and matte finishes.

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