Pitney Bowes had the opportunity on day two of the drupa press conference to explain how they will demonstrate ‘The Art of Success’ at Drupa 2012 – the on-stand message behind the company’s latest display of industry-leading communications management technology.

When it comes to business communications, Pitney Bowes defines The Art of Success as the ability to transform ordinary mail and messages into masterpieces of productivity, quality and efficiency – all within ever tightening budgets.

The Pitney Bowes stand – Hall 4 Stand 4C04 – will give Drupa visitors first-hand experience of the end-to-end solutions portfolio that is enabling customers across the globe to drive maximum value and maximum quality through their print, mail and digital communications operations. Visitors will see how today’s messages can build on past interactions to drive detailed personalisation, delivered via the recipients channel of choice.

End-to-end Customer Communications Management

This end-to-end capability will be demonstrated using two transactional applications that utilise the latest Pitney Bowes technology.

The efficiencies of an offset shell replacement strategy will be shown in the form of a simple electricity bill featuring limited colour. This application demonstrates a starting point for the ‘White Paper FactoryTM’ concept – where pre-printed stock is replaced with the means to print every job on blank paper and white envelopes. Basic applications of this kind are particularly attractive for customers looking for ways to begin reducing costs and driving revenue.

Additionally, stand visitors will be shown the dynamic impact of highly personalised transpromo messaging in the form of a mobile phone bill. This application will be printed in full colour, demonstrating the high print quality, productivity and effectiveness of the IntelliJetTM 20 and taking the White Paper FactoryTM concept further. The two applications will be mingled into a single production job to show how postal and production savings can be realised – a significant ROI. Pitney Bowes’ latest DFWorks® White Paper FactoryTM software enables these co-mingled jobs to be tracked and reported on separately – a key requirement for businesses looking to achieve best-level job efficiency and integrity.

Both applications will be finished using the new Mailstream WrapperTM which ‘wraps’ the printed document rather than using envelopes. Each wrap will match the printed content with the addition of a simple logo for the electricity bill application and a targeted, personalised message for the transpromo phone bill.

Other on-stand technology includes:

– RivalTM Productivity Series – the latest Pitney Bowes inserter demonstrating closed-loop reprint, swift job-changeover capabilities for improving productivity while offering a 20-30 percent reduction in footprint.
– ReliantTM Sorting Solution – provides sorting automation efficiencies in a small footprint for small-to-medium sized public and private posts and is the newest addition to Pitney Bowes’ mail sortation portfolio
– P/I OfficeMailTM – our market leading hybrid mail solution, featuring both physical and digital mail delivery. Pitney Bowes Software – demonstrating solutions including geocoding, location intelligence, predictive analytics and CRM.

Connect+TM franking machine and the Digital Envelope and Document Printer – the latest mailing technology for small-to-medium sized enterprises enabling full colour messaging.

Mailstream Productivity Series 26K inserter will be shown with the new 4”-17” Input Channel for continuous forms processing, improving application flexibility while reducing cost and maintaining maximum productivity. The application will also feature the Print+MessengerTM printing a company logo, postage indicia, address and a variable image on the front of the envelope. The Print+ MessengerTM is an integral component of the White Paper FactoryTM, transforming everyday white business envelopes into high-impact, full colour communications that grab attention and drive revenue.

Service – Pitney Bowes’ industry-leading service team will be represented, providing information on its support provision including multi-vendor service agreements.

VollyTM Secure Digital Delivery Service

A second lounge area will showcase the VollyTM secure digital delivery service, a cloud-based digital mail communications platform that will empower consumers to receive, view, and manage bills, statements, direct marketing, catalogues, coupons and other content from multiple providers using a single application. The VollyTM secure digital delivery service will enable large volume mailers and service bureaus and national posts to help grow their business and provide a multi-channel communications experience.

Christoph Stehmann, Vice President European Document Messaging Technologies, Pitney Bowes, comments, We are delighted to be at Drupa once again. Our Art of Success theme will appeal to businesses of every size looking to gain maximum success and ROI from their customer communications strategy.

‘The Pitney Bowes stand is the only place to view technology that spans the entire end-to-end customer communications cycle, and we expect the latest additions to our portfolio to attract interest from around the globe.’

Drupa 2012 Hall 4 Stand 4C04