Phototype And Pantone Form Strategic Partnership


X-Rite Incorporated and its subsidiary Pantone LLC announced a strategic technology partnership with Phototype.

Under the terms of the agreement, Phototype customers, including brand owners, printers and converters have access to PantoneLIVE, a cloud-based ecosystem that makes it easy for brand owners, printers and converters to define, develop and share precise spectral definitions for brand colour palettes based on specific substrates, print processes, inks and application methods.

By integrating its proprietary Print Quality Management System (PQM) with PantoneLIVE, Phototype adds access to PantoneLIVE libraries from within PQM to verify colour accuracy during design and production processes.

David Olberding, co-CEO of Phototype said, ‘We are very excited about the integration of PQM with PantoneLIVE. It takes our already robust and highly successful solution to the next level. PQM has been one of our most powerful and well received service offerings providing our clients with significant data about and visibility into their supply chains by sampling press runs at regular intervals to determine how a job is performing. This data is then collected and paired with business intelligence tools to give our clients real-time, continuous information. Now, with our PantoneLIVE integration, our clients will have access to the entire PantoneLIVE library of colours. This will enable even more reliable specification, measurement, management and reporting of colour data throughout the packaging life cycle.’

‘This strategic partnership represents the first full-scale deployment of PantoneLIVE by a pre-media supplier that includes coordination among brand customers and print suppliers,’ said Sonia Megert, Vice President of X-Rite’s Pantone Digital Business. ‘Phototype’s adoption of PantoneLIVE validates the benefit this innovative service brings to the packaging supply chain, including brand owners, designers, pre-media professionals and packaging converters. It also demonstrates the value of the open PantoneLIVE ecosystem, which can be integrated with solutions such as Phototype’s PQM, even when X-Rite and Pantone offer similar solutions. We believe it is important to choose the right solution mix for each client, regardless of origin.’

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