Pentawards has released the latest remarkable sourcebook for packaging designers and brand owners. The sourcebook consists of the best in international package designs.
Every year,the Pentawards celebrate the art of the package by presenting awards for designs from around the world, as packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Designers compete in five main categories: beverages, food, body, luxury, and other markets in 50 sub-categories.
Featuring a selection of over 400 works from 30 countries, this book brings together all the Pentawards winners from 2013 and 2014, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through introductory essays, product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.