PENTAWARDS LAUNCHES REFERENCE BOOK FOR PACKAGING DESIGNERS

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Featuring a selection of over 400 works from 30 countries, the new book brings together all the Pentawards winners from 2011 and 2012, providing a vivid demonstration of creativity in every form of packaging.

Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories—beverages, food, body, luxury, and other markets—and no fewer than 44 sub-categories.

Readers will discover, through introductory essays, product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.

The hardcover (23,9 x 25,6 cm (9,4 x 10,1 in.), 432 pages) sells for R525 ($59.99).