MIMAKI ESTABLISHES EMEA OPERATION

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Mimaki has bolstered its European set-up following a surge in demand after successfully launching a raft of innovative products during 2012, and generating strong sales and leads at key European trade shows, by establishing an EMEA operation.

Print service providers in Europe, the Middle East and Africa now have easier access to industry-leading print systems. Mimaki Europe has engaged new team members in sales, internet marketing, warranty and tech support. This expanded set-up of Mimaki Europe will help extend Mimaki’s reach into EMEA.

In February, Mimaki attended FESPA Digital and unveiled the JV400-130/160LX – the world’s first environmentally friendly latex printer using white ink, impressing visitors with its high-speed, high-quality output and capability to print on a wide range of substrates. The company simultaneously introduced the JV400SUV series, which proved a major talking point, with delegates impressed with the system’s flexibility in offering solvent printing with the durability of UV-cured inks.

In May, Mimaki exhibited at Europe’s premier print show, drupa. The company presented a number of innovative products, including the JFX500-2131, a next-generation UV-LED flatbed inkjet printer with production speeds up to 60sqm/h.

In September, Mimaki signalled its move into the photography market when it showcased its latest innovations at Photokina.

Mike Horsten, Marketing Manager of Mimaki Europe, said, This has been a defining year for Mimaki. The response to our products at trade shows has been universally positive, and for some products to win highly respected industry awards underlines the progress we’ve made in the last year. We’re really excited about the next chapter for Mimaki. We look forward to offering print houses in EMEA the same level of service and technical support that have proved so popular across Europe.

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