Pantone Partnership To Enable Easy Colour Capture


Pantone’s colour libraries are used by more than 10 million design, creative and production professionals globally. A partnership between Pantone and colour technology company Palette makes thousands of these unique colours more accessible and provides a progressive and sustainable digital choice for consumers, as a digital companion to the known and loved Pantone Fashion, Home + Interiors Color Guide.

Consumers and professionals alike can now have the universal language of colour right at their fingertips. The partnership between Palette and Pantone has made the full library of 2625 Pantone Fashion, Home + Interiors hues available to Palette users around the world under a licencing arrangement. Palette’s range of colour capture devices will now be able to digitally match physical colours to the Pantone Fashion, Home + Interiors library with the click of a button.

‘The opportunity to help disseminate Pantone colours digitally and enable easy colour capture with Palette technology is about democratising colour. We’re helping put it in the hands of those 10 million people who rely on Pantone colour libraries day in and day out,’ said Palette CEO, Djordje Dikic.

Changing the way designers and creatives around the globe interact with colour, the partnership enables colour capture and comparison to Pantone digital identities with Palette’s world-first colour-capture devices, Pico and Cube. There are currently more than 50,000 Palette colour-capture devices in use across 66 countries worldwide, by designers, manufacturers, painters and a range of other professionals.

Using one of Palette’s colour capture devices, users will be able to scan any surface and find the closest Pantone FHI colour by leveraging the Pantone API, which supports real-time, always up-to-date Pantone colour searching capabilities. This newfound capability to digitally-search and apply Pantone colour unlocks unprecedented convenience and value, and gives creatives and consumers a more sustainable choice in providing a digital complement to the traditional hard-copy colour guides offered by Pantone.

Pantone Vice President and General Manager Adrián Fernández said they welcomed the partnership with Palette and are excited to be able to offer access of the Pantone API to the Palette app and its many users around the world.

‘Pantone is delighted to expand our existing relationship with Palette in supporting design professionals with quick and easy access to the Pantone Fashion Home + Interiors Colors from our Pantone API. The cooperation will dramatically improve the user experience of searching and selecting a Pantone colour identity based on the Pico or Cube colour capture devices.’

Palette CEO Djordje Dikic said he was confident that the collaboration will drive increased accessibility to Pantone’s colours. ‘By combining Palette’s digital colour technology with Pantone’s iconic colour system, we’re able to unlock greater access to colour worldwide and provide incredible value and convenience for creatives everywhere.’

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