Pantone Announces Colour Of The Year Selection

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Pantone Announces Colour Of The Year Selection

Ultimate Grey and Illuminating are paired with versatile hues in a series of five palettes, available to designers as inspiration to incorporate into designs via the Pantone Connect digital colour platform.

Pantone announced PANTONE 17-5104 Ultimate Grey and PANTONE 13-0647 Illuminating as the Pantone Colour of the Year selection for 2021, two independent colours that come together to create an aspirational colour pairing, conjoining deeper feelings of thoughtfulness with the optimistic promise of a sunshine filled day.

As people look for ways to fortify themselves with energy, clarity and hope to overcome the continuing uncertainty, spirited and emboldening shades satisfy our quest for vitality. Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. Ultimate Grey is emblematic of solid and dependable elements that are everlasting and provide a firm foundation. They are the colours of pebbles on the beach and natural elements whose weathered appearance highlights an ability to stand the test of time. Ultimate Grey quietly assures, encouraging feelings of composure, steadiness and resilience.

‘The selection of two independent colours highlight how different elements come together to express a message of strength and hopefulness that is both enduring and uplifting, conveying the idea that it’s not about one colour or one person, it’s about more than one. The union of an enduring Ultimate Grey with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude,’ said Leatrice Eiseman, Executive Director of the Pantone Colour Institute. ‘Practical and rock solid but at the same time warming and optimistic, this is a colour combination that gives us resilience and hope. We need to feel encouraged and uplifted – this is essential to the human spirit.’

‘The Pantone Colour of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer,’ added Laurie Pressman, Vice President of the Pantone Colour Institute. ‘As society continues to recognise colour as a critical form of communication, and a way to symbolise thoughts and ideas, many designers and brands are embracing the language of colour to engage and connect.’

A marriage of strength and optimism, Ultimate Grey and Illuminating do not have to be used in equal proportions, either colour can take precedence whether for apparel, beauty, home furnishings, product design or packaging.

KEAR GRAPHIC SUPPLIES
(+27 21) 976 1756
roger@kear.co.za
http://www.kear.co.za

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