Packaging Division Expands With EFI Installation


The 180.3cm (71 inch) wide, LED-inkjet Nozomi C18000 is a groundbreaking production device that has earned multiple industry awards for its high quality, efficiency and productivity. According to Mid America Display and Boxes, Inc. CEO Mike Patton, it brings greater digital capacity to the company’s offerings, meeting growing demand across all market segments.

The company is expanding its leading-edge digital production packaging supply chain and display graphics operations with the purchase of a second ultra-high-speed EFI Nozomi C18000 single-pass inkjet, direct-to-board digital printer; EFI MarketDirect PackCentral software; and an EFI VUTEk superwide-format printer from Electronics For Imaging, Inc. When the new single-pass solution is installed later this month, Mid America Display will be the first company in the world to operate two Nozomi C18000 printers in a single production facility.

The company will unveil its second ultra-high-speed single-pass corrugated printer during a December open house event. The company selected the EFI single-pass solution based on the overwhelming success it has seen with its first printer.

‘We feel EFI has the leading technology in this space,’ Patton said. ‘That’s why we chose to stay with EFI for a second printer. Not only will this second Nozomi help us maintain our prime position as a leading packaging and display provider, it will be a primary resource for new, fast-turnaround, shorter-run work coming in with a new e-commerce division business launching this month.’

In addition to its two existing businesses – Boxes Inc. for packaging production and Mid America Display – the company is launching Xceed, a print-on-demand, e-commerce business for corrugated production, and Xceed Pro, a solution developed specifically for brands and agencies needing more-comprehensive online package ordering capabilities. The two additional EFI products Mid America Display recently added ahead of its second Nozomi C18000 printer installation – EFI’s MarketDirect PackCentral web-to-pack software and an EFI VUTEk GS3250lx Pro hybrid flatbed/roll-to-roll superwide-format LED inkjet printer – will help support the Xceed Pro launch.

MarketDirect PackCentral, which provides streamlined, fully featured online design, is the backbone of Xceed Pro’s web-to-pack ordering capabilities, creating an end-to-end workflow from online job submission to an EFI Fiery digital front end (DFE) to the Nozomi printer. ‘PackCentral is a complete package for our e-commerce store front that has several benefits,’ stated Boxes, Inc. and Mid America Display Chief Information Officer Tim Korte. ‘It allows our customers to upload their own print-ready files and receive an instant price so they can place their order online. Plus, we can easily use PackCentral to customise a website tailored to a specific customer’s needs or industry.’

The new Nozomi C18000 printer being installed marks a dramatic increase in Mid America Display’s robust production capabilities, giving the company the ability to quickly meet almost any corrugated packaging and display supply chain need with a solution that improves sustainability and efficiency, eliminating the often significant waste from production make-readies and obsolescence that happens in analog litho-lamination based packaging supply chain operations. Operating at speeds up to 75 linear metres (246 linear feet) per minute – the equivalent of up to 10,000 890 x 890mm (35 x 35 inch) boards per hour two-up – the Nozomi C18000 printer is the choice of leading corrugated producers worldwide. Its single-pass, piezo inkjet imaging system delivers accurate, high-fidelity colour, including consistent reproduction on solid areas.

Both of Mid America Display’s Nozomi C18000 printers have a six-colour (CMYK, orange and violet) plus white configuration of Genuine EFI Inks for superior-quality, expanded-gamut imaging with matte, satin or glossy finishes. The printers’ high-productivity, robust, industrial head architecture eliminates the downtime associated with replacing consumable printheads.

The EFI Nozomi C18000 is compatible with a broad range of boards – from N-flute to double-wall board, and including traditional Kemi, mottled, bleach and kraft materials. Its unique white ink offering allows the printing of high-quality, full-colour images on brown kraft board. The Nozomi printers at Mid America Display feature EFI’s ultra-fast Fiery NZ-1000 DFE and production system, which provides exceptional print and color quality, advanced colour management, and efficient job management to produce versioned and variable print runs at engine-rated speed.


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