Objectif Lune Upgrades Printshop Mail Connect

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Objectif Lune launched the newest version of their solution for personalised promotional communications, PrintShop Mail Connect.

The verdict is in: personalisation sells. An InfoTrend study said personalisation increases response rates by 24 percent. By maintaining PrintShop Mail Connect’s focus on personalisation, users will now not only be able to personalise letters and postcards, but will be able to do the same for email promotions. PrintShop Mail Connect offers VDP assemblers in print shops and CRDs a comprehensive tool to build and output sophisticated personalised promotional communications for both print and email.

PrintShop Mail Connect was rebuilt using widespread web technologies to address the need of digital that now faces organisations in all industries. While improving PrintShop Mail to become the easiest to use VDP tool yet, Objectif Lune kept everything users loved about PrintShop Mail Suite such as compatibilities with any design, database, and printer. But what makes PrintShop Mail Connect stand out is that it’s the only software on the market that designs for both print and email without reverse engineering print. This injection of digital does not change the way users will use the interface. Designs do not require the need for scripting, just use the drag-and-drop functions to create your very own personalised communication pieces.

Scalability is also something new in this latest version. Not only are options such as performance packs and AFP and IPDS outputs available, PrintShop Mail Connect is able to scale seamlessly depending on the users need for functionality or volume. This ability to scale also allows smooth and easy transition to other Objectif Lune solutions such as PlanetPress Connect and PReS Connect.