Neenah Announces New Colour Additions To Touche Papers


Neenah has refreshed the Touche Papers palette with the addition of three new colours and a 91 Bright White.

The complete Touche lineup now includes 10 sensuous colours and three whites. New colours include Sterling, a warm leather-like grey; Concord, a deep grape hue; and Saffron, as rich a colour as its culinary namesake.

‘Soft touch papers are ideal for projects that are meant to get noticed. Handing someone a business card that not only looks beautiful, but also feels unique is guaranteed to make an impression. An elegant book cover with this soft, subtle texture instantly invites the consumer to reach out and touch it. These papers are elegant and sophisticated, are known for their on-press performance, and offer a luxurious touch,’ said Auburne Gahlman, marketing manager, Neenah.

‘The new Bright White was in direct response to a market need. This means the new Touche lineup ranges from a deep black to a bright white,’ said Gahlman.

Touche joins a collection of other ‘soft touch’ paper brands in the Neenah family, notably PLIKE and SLIDE. These soft touch papers offer three benefits to specifiers: first, the colours are dyed through, eliminating those less-than desirable white edges on boxes and business cards. Next, the soft touch finish is on both sides of the paper; the unique touch doesn’t stop when users turn over the business card, or flip open the book cover. Third, they are especially receptive to specialty techniques including foil stamping, embossing and engraving. These papers are most commonly chosen for applications where the ‘touch’ factor is preeminent and the paper is key to the design. Applications include: business cards, covers, folders, greeting cards, magazine covers and packaging.

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