Iran’s Printing and Packaging Industry Exhibition (IPAP) Tehran will be powered by drupa, with Messe Düsseldorf, the successful organiser of leading international trade fairs for the printing and packaging industries, extending its portfolio to include this promising Middle Eastern event.
IPAP Tehran will be held for the first time from 12 to 15 October 2017 at Iran’s most modern exhibition centre: Shahr-e-Aftab (Exhibiran International). Staged in cooperation with the Iranian organiser BRP, the trade fair targets all suppliers along the entire value chain for printing technologies from the segments of prepress/print, premedia/multichannel, postpress, converting and packaging, materials, equipment, services and infrastructure. Other trade fairs held concurrently are pacprocess Tehran and iFood Expo.
Iran has been an extremely attractive market since the international sanctions were eased in early 2016 because its economy faces backlog demand in every area. An emerging region with some 80 million inhabitants, experts expect 12% economic growth by late 2017 alone and projects with foreign investment worth a three-digit billion amount are in the pipeline.
‘Counting over 32,000 offset print shops, to the tune of 50,000 digital print service providers and some 65,000 other upstream suppliers to the printing industry the Iranian market holds attractive potential for further business development. IPAP is a well-established trade fair already, which until now was held in Mashhad, the country’s second largest city, located approximately 850 kilometers east of Tehran. Moving to Tehran and cooperating with drupa opens up new opportunities for growth and greater international reach. With our expertise, we accompany interested companies on their way into an emerging region,’ said Sabine Geldermann, global head of print technologies at Messe Düsseldorf.
Also forming part of IPAP Tehran is pacprocess Tehran, which targets companies from the packaging sector and related processing industries. pacprocess Tehran is an integral part of Messe Düsseldorf’s interpack alliance.
Messe Düsseldorf has acquired its international competency in the printing and packaging industries especially by organising its two trade fairs drupa and interpack. Besides drupa, it organises both its own trade fairs and, in cooperation with its subsidiaries, regional fairs for the print and media industry such as All in Print in Shanghai, Pack Print International in Bangkok, printpack alger in Algiers and indoprint in Jakarta, to name but a few.