Kodak has been named the recipient of the Best Licenced Brand award in the Corporate category at the Licensing International Excellence Awards. This accolade highlights Kodak’s unwavering commitment to innovation, creativity and the power of its relationships.
Over 850 entries were submitted to this year’s competition from brands around the world, and just 30 winners were selected by an expert global judging panel and members of the licencing industry.
Celebrating exceptional achievements and contributions within the licencing community, the Excellence Awards shine a spotlight on the ability of brands to connect with consumers and align with corporate objectives. Additionally, the awards recognise the ingenuity of licencees in developing and launching products, as well as the efforts of retailers in effectively showcasing licenced merchandise to customers.
The Kodak Brand Licensing portfolio includes licencees across the globe with sales in over one hundred countries representing a wide range of categories including printing. ‘Kodak is thrilled to be named a winner at the Licensing International Excellence Awards,’ said Clara Fort, VP Global Brand Licensing. ‘This prestigious recognition is a testament to the remarkable work of our teams and the strength of our licencing arrangements. We are dedicated to leveraging our brand to connect with consumers, drive our business objectives, and empower our licencees to deliver exceptional products and experiences.’
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