KHS And Brouwerij Martens Celebrate World Cup With Customised Bottles


KHS Filling and Packaging and Belgium beverage producer, Brouwerij Martens, made bottles with design flexibility for the 2018 World Cup using KHS’s direct print system. Martens brewery in Belgium worked with a French supermarket chain to place specially designed bottles on shelves before the first World Cup game.

To mark the big kick-off in Moscow, Brouwerij Martens offered its premium beer in 32 country-specific bottle designs. Various images of the participating nations were printed straight onto the PET bottles using Direct Print Powered by KHS. The bottles produced using the digital printing process are also 100 percent recyclable.

The customer can decide whether the individual designs are printed onto the bottles consecutively or at random. An additionally developed printed image inspection system ensures the standard of quality at industrial performance level.

Regardless of whether one or one thousand different bottle designs are printed, individual motifs which are adapted for marketing campaigns or even at the customer’s specific request can be produced quickly on the Direct Print machine.

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