KBA Rebrands As Koenig & Bauer


After its 200th anniversary, KBA went back to its roots and returned to its founding name Koenig & Bauer as part of a global brand relaunch. KBA North America Inc. and KBA Canada, Inc. were named Koenig & Bauer (US) Inc. and Koenig & Bauer (CA) Inc., respectively.

Celebrating its new corporate branding for the first time in North America, the newly designed booth at PRINT 18 in Chicago was a busy centrepiece anchored by the the impressive worldwide logo: a large ampersand conveying the link between the company’s founding fathers as well as its strong connection with its loyal customers.

At a special event, Koenig & Bauer received the prestigious 2018 InterTech technology award for its revolutionary Rapida LiveApp. Recognising truly unique and innovative first-of-its-kind technology, the award was presented to Koenig & Bauer because the Rapida LiveApp gives press operators the power of the press in the palm of their hand, offers control of press operations and critical press information right at a press operators’ fingertips on easy-to-carry mobile smartphone devices.

The App integrates video content to help an operator interactively learn and also implement important machine processes such as blanket changing or roller adjustment and incorporates both a maintenance manager and functions for inventory management. To market its new product, the Rapida LiveApp was available to see in person at the booth along with the ProductionApp for inventory management and monitoring.

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