IC3D Scoops InterTech™ Innovation Award


IC3D Suite has won a Technology Award for Innovation from the Printing Industries of America, having been recognised for innovative excellence in the graphic arts industries. The award will be presented at Graph Expo in Chicago, IL on 28 September 2014.

The IC3D Suite has a revolutionary 3D design and visualisation tool for packaging that impressed the judges with speed, ease of use and reduced time to production.
IC3D Suite shortens the life cycle from concept to mock-up that allows a company to keep up with trends in the marketplace, and increased flexibility ensures quick adjustments to design ideas throughout the process.
IC3D Suite inspires 3D creativity for packaging designers and creatives working in Real-Time. This unique application allows 3D visualisation, ideation and design for all packaging and label creation. IC3D Suite’s comprehensive 3D model and material libraries support flexible packages, bottles, cans, folding cartons, shrink wrap and labels, as well as in-store simulation of products on shelves and POP displays.
The software incorporates image based lighting for accurate rendition of brand colours and real time, patented 3D mapping, ‘Smart Wrap’, that allows labels and artwork to be accurately placed and wrapped onto complex packaging models. Special effects, such as metallics, foils, holographic and lenticular can be easily created and visualised.
IC3D Suite also includes a new ‘Smart Shrink’ feature which allows designers to see interactively how their artwork will look on single and multiple objects using shrink film. Early users of the software have reported cutting their time-to-market cycle in half, greatly reducing the cost of creating new product designs, variants and reducing errors.
‘It enables more customers to better engage with the packaging because it’s so quick, and greatly reduces the time to production,’ said Dr. Mark Bohan, Printing Industries of America Vice President of Technology and Research. ‘Incorporating an entire team in the design and refinement of the packaging lets all the voices be heard without having to wait weeks between mock-up production. Being able to see packages and labels from all angles, as well as in real scenarios brings the design to life on screen in a way that has been difficult to replicate in the past.’
‘We are honoured to receive the 2014 InterTech Technology award for IC3D Suite,’ commented Creative Edge Software CEO, Nick Gilmore. ‘Being recognised for the advancements IC3D Suite provides to the packaging world solidifies our view that we have a unique, compelling and complete solution to offer. Our talented R&D team’s time and effort developing this powerful system has made a real difference to those using it.’

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