The company is looking to promote and exploit the migration towards digital print amongst the design, branding and marketing communities, demonstrating the power of print as an integral aspect of brand communication, by appointing Manel Martinez as Vice President and General Manager for the HP Graphics Solutions Business in EMEA.
Martinez is responsible for driving HPs graphics arts portfolio from signage and packaging to technical printers and publishing amongst the different printing communities across the region. He brings over two decades of experience in the printing industry in both a worldwide and regional capacity.
For the last two years, Manel has been in the role of Vice President and General Manager of the HP Imaging and Printing Group (IPG) in the Iberia Region. He was responsible for optimising efficiency, effectiveness and critical growth and increased performance across the region.
Prior to this role, Manel was the General Manager of the Large Format Printing design business at a worldwide level. This role included the responsibility for the strategy and direction of the business targeted at both the technical and creative industries. Manel directly managed the design focused teams in Barcelona and Shanghai.