This year, Holmen Iggesund developed a card that fully displays the possibilities of paperboard, while also telling the story of why biodiversity is a natural and important part of a true premium product.
The company’s season’s greeting cards are sent out to thank customers and partners, and they are also annual examples of creative paperboard solutions.
The designer of this year’s card, Kristina de Verdier, chose to work with different layers and encouraged the participants to dig deeper and discover the process behind the product. De Verdier is a design director with a background as an industrial designer, and she has been working with paperboard solutions for many years.
‘This concept is a celebration of the human-nature relationship, our coexistence and the wellbeing of our ecosystem. Just like nature, the concept is designed in different layers, embedding tactility as well as visual effects. From big topographic formations to the deepest nurturing soil,’ said de Verdier.
‘During the holiday season, it’s easy to be grateful for the world we live in, but we need to stop taking nature for granted. By producing a sustainable packaging material, we want to help brands around the world to switch to solutions that support biodiversity instead of destroying it,’ says Johan Granås, Head of Sustainability at Holmen Iggesund.
The box and the sleeve are printed on Invercote Creato. The different layers/cards are produced on Invercote Duo, Invercote G and Inverform. De Verdier has been collaborating with Art Director Pär Wolfner and with printers PÅ Media.