Heidelberg Continues Promoting Eco-Friendly Printing By Joining Cross-Industry Alliance

Heidelberg Continues Promoting Eco-Friendly Printing By Joining Cross-Industry Alliance

Using energy efficiently, conserving resources, reducing emissions and ensuring effective lifecycle management are all crucial aspects when manufacturing and operating printing presses. By joining the international alliance 4evergreen, Heidelberg is affirming it is fully committed to environmentally friendly products and technologies.

Handling natural resources sustainably and continuously improving circularity, that is to say the circular economy, are key concerns in the growing packaging segment. Consumer demand for sustainable and fibre-based packaging solutions is increasing further still. Heidelberg therefore supports the 4evergreen alliance’s holistic approach throughout the value chain for climate-friendly, green packaging in an enhanced circular economy.

‘Environmental protection and sustainability are global issues that are also becoming increasingly important in the print media industry,’ said Heidelberg CEO Rainer Hundsdörfer. ‘For many years, Heidelberg has been promoting environmental and sustainability initiatives when developing and manufacturing machinery and units. We are also looking to drive forward and further improve options in terms of recyclability and the use of resources during production in the growing packaging segment,’ he added.

‘At 4evergreen, we believe in the power of a holistic approach and are bringing together stakeholders from the entire value chain to make fibre-based packaging more recyclable. The commitment Heidelberg is demonstrating toward environmentally friendly products and developing new technologies to boost circularity is central to our work,’ emphasised the alliance’s Programme Director Susanne Haase.

Sustainability is a core element of the strategic agenda pursued by Heidelberg. The company’s environmental policy provides a binding framework for all Heidelberg divisions that also extends to its external partners and suppliers. This policy reflects the comprehensive and holistic approach that Heidelberg follows in its environmental concept. Every single stage in the product lifecycle is taken into account – from development and production through to operation by the customer and recycling or disposal.

Heidelberg is continuously expanding its green portfolio. This commitment to the environment is demonstrated by machinery, units and especially consumables such as Saphira Eco products. As far as possible, these are all manufactured on the basis of renewable raw materials and/or contribute to the end products’ recyclability.

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