The global market for alcoholic beverages amounted to over 1.49 trillion US dollars in 2020 and is expected to grow to 2.2 trillion US dollars by 2025, according to Statista. Changing consumer habits during the pandemic have led to a plethora of new behavioral trends, which equates to a host of opportunities for brands hoping to capture new market share in the sector.
Esko’s free downloadable e-book, ‘Trends in the Beverage Packaging Industry: Ingredients for Success’, outlines key industry trends and the tools brands can adopt to capitalise on them for commercial success.
‘Almost a third of consumers would like to continue working from home, and coupled with this, over half of consumers are actively looking for tips on personal health and well-being. In catering to this, brands can expand into whole new categories. For example, alcoholic flavoured water known as Hard Seltzer,’ said Matthew Haws, vice president global marketing at Esko Brand Solutions.
‘When creating whole new product lines with multiple SKUs, smart brands are using digital tools to help streamline the journey and make the transition from ideation to new product launch pain-free. With digital asset management (DAM) tools like MediaBeacon, external assets can be approved and made available to marketing teams to ensure promotion is extremely agile.’
The latest free resource from the Esko team covers market trends and offers deeper insight into categories such as spirits and cocktails. Packaging trends are also on the agenda with a look at digital tools for success.
‘The beverage industry is extremely competitive in terms of packaging design. Speed to market with new and different designs is paramount to influencing the purchasing decision ahead of rival brands. Teams that have control of their assets through digitalisation are much more likely to turn concepts into actual product ranges quickly – and more cost-effectively,’ he said.
Download the e-book.