Didget Printing Creates Ground-breaking Projects With HP Indigo WS6600

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Didget Printing in Johannesburg has created a host of ground-breaking packaging projects since purchasing an HP Indigo WS6600 from Kemtek.

Now in its eighth year, Didget Printing (in partnership with sister company, Trempak Trading) has earned a respected reputation in South Africa as the digital print specialist in bespoke prototypes for a host of printed packaging applications and the go-to company for short-run labels, shrink sleeves, pre-production samples and speciality applications such as unique numbering for competitions, security coding (anti-fraud/parallel import), and a host of POS vehicles.

Didget Printing MD, Graham Finke said, ‘The WS6600, which replaces our original HP Indigo 4500 press, is taking our digital business to a whole new level. What sets us apart in the local industry is the fact that we’ve really mastered the digital process. We understand that we’re not competing in a flexographic or gravure environment, so we’re able to assess new packaging opportunities with a true digital mind-set.’

Marketing manager, Brenda Harris, agreed with Finke’s statement, adding that the overriding focus at Didget is always on ‘blue sky thinking’ and partnering with brand owners, large and small, to deliver innovative packaging that differentiates a brand and, most importantly, connects with the consumer.

‘There’s a wealth of consumer data readily available these days, which means brand owners can engineer tailor-made marketing campaigns to a specific audience, anytime, anywhere. This is where digital printing truly comes into its own,’ she stated.

Building upon the worldwide success of its predecessor, the WS6000, the HP Indigo WS6600 digital press supports higher production throughput, unmatched gravure quality print and advanced colour matching capabilities, enabling Finke and the team to offer various added value applications with lower operational costs and shorter turnaround times. Kemtek’s experienced technical sales team has provided comprehensive and expert in-house training and service support to ensure the HP Indigo technology performs to its full potential.

With a maximum printing speed of 60m/min, and the capability to print on film or paper substrates up to a thickness of 450um, Didget Printing’s machine has all the bells and whistles, including an inline priming unit that optimises ink adhesion and press performance, plus HP’s SmartStream Labels and Packaging Workflow Suite. which efficiently creates profiles that match Pantone and spot colours, and specific brand colours, with very little waste.

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