DataLase And Pulse Roll Label Products Launch PureCode


DataLase and strategic partner Pulse Roll Label Products are set to launch PureCode, a laser-markable coating solution for the global narrow web label industry.

The partnership between the two companies combines DataLase’s ground-breaking technology with Pulse Roll Label Products’ specialist narrow web ink and coating expertise. The development of PureCode addresses the challenges faced by label printers, retailers and brand owners in the quest for premium printed variable data.

Initially developed for UV flexographic applications, PureCode is a value-added solution and will be manufactured under DataLase license. Formulated to outperform existing laser-markable products, initial customer trials show that PureCode provides greater product stability, excellent flow properties and helps to achieve a whiter, brighter and cleaner look with higher density marking on the finished label.

The unique patented DataLase technology uses laser reactive pigments incorporated into a coating, which is applied as a patch using a conventional flexo print process onto the label substrate. A colour change reaction is then generated, when the patch is exposed to an inline laser at the point of labelling, packing or filling, resulting in a high definition, premium quality digital finish.

The increased flexibility, improved efficiency, and enhanced brand integrity PureCode will offer to the market is something that Gary Seward, managing director of Pulse Roll Label Products is excited to announce.  

Seward said, ‘We’ve developed a very strong relationship with the DataLase team and are delighted to become a licensee of DataLase’s revolutionary technology for the global label industry.’

‘As DataLase’s preferred narrow web ink partner, we are proud to work with such a like-minded, dynamic, and forward-thinking company. Both companies recognise the significant opportunities that exist in the label market for next generation inline digital printing solutions.’

Mike Toner, European business development manager at DataLase added, ‘The launch of PureCode is in line with our ambitions in the narrow web label market and this is a significant step forward. Our strategic partnership with Pulse Roll Label Products puts us in a great position to explore global development in other sectors as the number of applications that the technology is being used for increases.’

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