The newly developed film for the luxury packaging segment has been engineered to offer an intense silver colour along with a rich velvet touch for laminated papers/paperboards or packages.
Silver is not easy to handle especially when used as a background during printing. It takes longer to dry and also has a risk of ink set off during print stacking. Due to these challenges, printers usually avoid using silver as a background colour.
However, graphic designers prefer a silver background as it allows them to make attractive artworks facilitating use of many other shades and the impact it generates with gold foil stamping and UV spot coating. To bridge this gap, Cosmo Films introduced the metallised velvet touch film which is glueable, stampable and printable. The matte silver coloured BOPP based velvet touch lamination film needs to be laminated to the unprinted paper before going for printing or post lamination embellishments.
The film is available for both thermal and wet lamination in 32 and 20 microns respectively and offers excellent printability with offset, UV offset, screen, UV inkjet and laser printing. Apart from providing excellent scuff resistance, the film is ideal for post lamination operations like UV spot coating, foil stamping and embossing. The film is ideal for lamination of premium products like perfume cartons, liquor and wine cartons, gift and jewellery boxes, shopping bags for luxury brands and the graphic arts industry.
Speaking on the development, Pankaj Poddar, CEO, Cosmo Films said, ‘Packaging design is an important differentiator given that the brand owners are extremely conscious of their brand image and consumer experience these days. With the addition of metallised velvet film to the existing portfolio, Cosmo now offers an enhanced portfolio of premium lamination films to choose from.’