The front cover colours of UK printing industry magazine Print Solutions has been enhanced thanks to the combined efforts of Color-Logic Touch7 and Xerox.
When the editor of Print Solutions decided to devote the March 2021 issue to the fluorescent and neon inks available in the latest digital print engines, the Xerox Iridesse press, with its pink fluorescent dry ink, was called upon to print the front and back covers of the magazine – dubbed Pink Solutions for just this issue.
The magazine cover, in striking pink tones, was printed on the Xerox Iridesse by adding fluorescent pink to the cover image and using Color-Logic Touch7 software to create the print files. To ensure the magazine cover would emphasise the fluorescent pink components of the stock image selected, Touch7 software was used to add the pink into the front cover image without the need to create an elaborate mask. The back cover of the magazine was used to demonstrate the versatility of Xerox dry pink ink with the Touch7 system by adding pink into parts of the image and extending the colour gamut of the file, with the dry pink ink printed atop the CMY inks to create incredible orange colours and gradations.
Discussing the use of Touch7 with the Xerox Iridesse, Richard Ainge, Color-Logic CTO and developer of Touch7, said, ‘Traditionally, adding fluorescent pink to an image would require the time-consuming task of making a mask. The more intricate the image, the more difficult that becomes. And even once the mask is available, adding pink to the image necessitates removing C, M, or Y colours to get the exact tonal effect desired. Even for an experienced Photoshop operator, these are not simple tasks. With just a few clicks of the mouse, however, Touch7 compensates for the addition of the pink and prepares the proper separations automatically.’
Color-Logic Director of Sales and Marketing Mark Geeves, said, ‘In today’s fast-turnaround print market, the time required to properly prepare images for print can easily spell the difference between profit and loss for the press owner. Touch7 takes the guesswork out of file preparation involving the fifth colours available on the latest equipment. Without Touch7, designing with fluorescent inks often becomes prohibitively expensive.’