The CHILI publisher Universal Graphics Engine enhancements establish the solution as a new comparative benchmark in the Variable Data Printing (VDP) business segment, while an Illustrator plug-in fulfils a long-standing request from the packaging market.
An overall performance increase within the software secures an impressive loading time for a faster and more direct time-to-market for companies looking to increase their conversion rates. Personalisation remains a key priority within the VDP market. Many solutions exist, but only a few appeals to the mid-size and niche market range with an attractive front-end to source templates, a scalable server service, and a customer-facing approach. By fulfilling these VDP needs, Chili publisher raises the bar and benchmark for companies investigating the software driver needed within their own platform for mid-size and niche personalisation.
Label and packaging partners increasingly inquired about an Illustrator plug-in to complete their Chili publisher integration. The company, therefore, decided to activate the roundtripping loop within the solution for Illustrator users as well. The plug-in is currently in successful beta-testing and will be made available as a free feature for paid maintenance customers. By enabling progressive downloads, screen loading time has improved drastically. Increased frame rates secure a smoother user experience that lets the user interact more quickly.
Chili publish CTO, Ward De Langhe, explained, ‘Online browser performance is of the essence. We don’t get a second chance in first-time user experience. Users want what they need to appear instantly. Loading time in the browser is not easy, with so much significant and heavy data to be processed and rendered. Progressive loading allows us to comply with user gratification needs while respecting the essence of the data. We’ve tested this first on our own demo portal. Initial customer results reveal how this increased performance boosts conversion rates in general.’