BOBST is at the start of a new journey, which will enable it to engage with customers in a quicker, more effective and more personalised manner, reducing the environmental burden and shaping the future of the packaging world.
To engage with its customers more effectively, BOBST will evolve its current Competence Centres to the next level, providing all customers and prospects with new ways to access product and solution demonstrations. Over the last few years, the Competence Centres have been growing and the investments made are quite significant. They have become the preferred place to showcase live customer experiences and to validate investments.
This transformation will lead to new Smart Factories, which will encompass technology lounges, partnerships and application experts to demonstrate complete end-to-end solutions where customers will be able to touch and see everything required to produce a label, pouch or box. From substrates processing, to job preparation, colour management, printing, tool preparation and converting these will be covered, all with the option to test specific jobs from converters.
BOBST has started to virtualise the customer experience with live streaming demonstrations – across all equipment in its existing Competence Centres, providing an engaging customer experience with less travelling constraints. The company has decided not to attend drupa and other industry tradeshows in 2021, while maintaining a limited participation in Asia.
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