Mohamed Ali Ben Mustapha, an electromechanical engineer graduate, joins BOBST with almost 15 years’ experience in industrial production service and management, mainly within the automotive industry.
He will continue to strengthen the technical team (14 hires in 2021 and an ambitious investment plan for 2022 with new field engineers and localised experts). ‘This will allow our service team to offer an agile and efficient service to our African and Middle Eastern customers, while focusing on continuous training to improve skills,’ he said.
He added, ‘I strongly believe in BOBST’s Future Vision to shape the packaging industry, where connectivity, digitisation, automation and sustainability are the main drivers of the packaging production. The Africa and Middle East region is not on the margins of what is happening in the world of packaging and printing, there is indeed a trajectory to a future technological leap in the region.’ His position was effective October 1 2021.