Avery Dennison Announces Next Generation Labelling Portfolio

Avery Dennison Announces Next Generation Labelling Portfolio

With the next generation AD CleanFlake™ Portfolio, Avery Dennison becomes the first label manufacturer to enable rigid plastic recycling across its film portfolio, providing solutions to brands and converters that support recycling processes without compromising performance to meet sustainability goals.

AD CleanFlake technology is recognised by the Association of Plastic Recyclers, European PET Bottle Platform and Recyclass, for enabling recycling by working with the rigid plastic recycling processes to either remove cleanly (PET) or stay with the package (HDPE), resulting in good quality flakes, the conservation of virgin resources and less landfill waste. The AD CleanFlake™ Portfolio delivers these benefits for both PET and HDPE plastics, creating the potential to divert over 200 billion rigid plastic bottles and containers from landfills.

‘This is an important step forward in using innovation to advance the circular packaging economy without compromising performance,’ said Pascale Wautelet, Vice President Global R&D, Avery Dennison Label and Graphic Materials. ‘Brands are actively seeking solutions to help them advance their sustainability initiatives and our AD CleanFlake™ Portfolio significantly expands the applications for this groundbreaking technology.’

The AD CleanFlake™ technology goes beyond enabling recycling by delivering outstanding performance on adhesion, clarity and conversion. For converters, the adhesive features excellent water whitening and bleeding resistance. Brands benefit from striking print quality that supports bold designs and contributes to shelf appeal.


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