Africa Print attended the Midcomp ‘Go digital and step into a bigger future’ event which was held in collaboration with the Institute of Packaging South Africa (IPSA), Packaging and Print magazine and HP, on 11 June 2014 at The Venue in Melrose Arch.
Rob Makinson, co-founder and managing director of Midcomp opened the event and gave a brief introduction about Midcomp and its relationship with HP as their supplier partner. Makinson also introduced the guest speakers: HP’s EMEA Industrial Aftermarket Business Manager, Jean-Marc Blum and Segmarketing founder and Managing Director, Rafi Albo.
The event highlighted how the packaging market has changed according to customers’ expectations about higher efficiencies and greater flexibility. Therefore packaging companies have to stay ahead and differentiate themselves while remaining profitable.
Blum’s presentation included the introduction of the HP Scitex FB15000 Corrugated Press. The new large-format digital press allows converters and display makers to print direct to corrugated media as well as add short-run and versioning capabilities to their existing flexographic or lithographic-lamination operations.
The press features HP HDR240 Scitex Inks, which are Greenguard Gold Certified and meet AgBB criteria, making them ideal for indoor point-of-purchase displays, bulk bins and freestanding display units. Blum encouraged printers to ‘Be leaders not followers, and invest in the new HP Scitex FB15000.’
Albo is a renowned international expert and speaker in one-to-one marketing. His presentation was titled ‘When print meets pixel’, where he also urged printers to have more emotional conversations with their customers with regards to the services they offer and products at large.
At the event Albo also gave state-of-the-art presentations where print was brought to life through digital, one of them was the ‘CASTRO Augmented reality’ (see above video) to learn more.