Adobe Connects Creativity Across Devices at MAX 2014


Adobe has announced a milestone release of Creative Cloud that transforms how creatives work across desktops and devices at Adobe MAX 2014 (4-8 October, Los Angeles).

The centre piece of this release is a new Creative Profile that connects Creative Cloud members to their apps, their work, the assets they use to create, and the communities that matter to them, no matter where they are.

A member’s Creative Profile drives deep connections between CC desktop tools and a new set of Creative Cloud mobile apps that extend the power of the Photoshop, Lightroom, Illustrator and Premiere franchises onto mobile devices. Major updates to CC desktop tools link to innovative services and mobile apps, through a member’s Creative Profile, and also include breakthroughs in Touch support for Microsoft Windows 8 and Surface Pro 3, in the latest versions of Photoshop CC and Illustrator CC.

Adobe also launched a public beta of a Creative SDK that powers the delivery of third party mobile apps that connect to Creative Cloud. The company also introduced Creative Talent Search, connecting creatives around the world with job opportunities from top brands and companies.

David Wadhwani, senior vice president, Digital Media, Adobe said, ‘The pace of innovation continues to accelerate with Creative Cloud. We’ve introduced a new family of mobile apps that are deeply integrated with flagship CC desktop tools, like Photoshop and Illustrator, as well as exciting new services that more seamlessly connect creatives to their work and each other. New Services, such as Creative Talent Search, show that Creative Cloud is evolving into a powerful advocate for our over 2.8 million members.’

This Creative Cloud release includes an updated Creative Profile that connects creatives to their work, to the assets they use to create, and the communities that matter to them. Files, photos, colours, brushes, shapes, fonts, text styles, graphics, and other assets are always at their fingertips. This new Creative Profile lets creatives work across desktop and mobile devices and is enhanced by new services, such as Creative Cloud Libraries, Extract and Creative Cloud Market, that drive inventive ways to acquire, organise and share content.

Mobile Apps Deliver New Creative Cloud Connections

This new Creative Profile is driving radical new connections between essential CC desktop tools and a new family of mobile app that extends the power of Photoshop, Illustrator, Premiere Pro and Lightroom onto mobile devices. One brand new app and updates to five existing apps are available today:

• In the Photoshop family, Photoshop Sketch lets creatives draw with five new built-in expressive brushes and enables an integrated workflow with Photoshop CC and Illustrator CC. Updates to Photoshop Mix continue extending the most precise mobile compositing capabilities and now includes, a new iPhone version; support for pressure-sensitive brush strokes with Adobe Ink; and enhanced integration with Photoshop CC on the desktop. A new Lightroom Mobile app builds on integrated desktop and mobile workflows and includes features to allow clients, friends or family to select favourites and leave comments for photos shared online and GPS information from iPhone photos now syncs with Lightroom desktop.
• In the Illustrator family, Illustrator Draw (formerly Adobe Ideas) gives users access to their favourite vector drawing tools and features in a modern, streamlined interface, high-fidelity integration with Illustrator CC and enhanced support for Adobe Ink and Slide. Illustrator Line, a precision drawing app, gives creatives new features for perfectly distributing shapes as they draw, plus the ability to send sketches to Illustrator CC, where they have full access to their original vector paths for editing. 
• In the Premiere family, the brand new Adobe Premiere Clip app easily transforms the video shot on iPhone or iPad into edited videos that are simple to share. Aspiring videographers can then send their compositions to Adobe Premiere Pro CC for advanced editing and finishing.

Adobe also introduced mobile apps that capture and create designs and bring them into creative workflows, including two brand new apps: 

• Adobe Brush CC lets designers craft unique brushes, on iPad or iPhone, to use in Photoshop CC, Illustrator CC or Adobe Illustrator Sketch. Any photograph can be made into a brush, so creatives can quickly and playfully design beautiful, high-quality brushes that can range from photorealistic, to organic, painterly or graphic.
• Adobe Shape CC is a simple, unique and fun way to capture and create shapes on iPhone or iPad, wherever inspiration strikes. A high-contrast photo of anything – a chair, a pet, or a hand-drawn font – is converted into vector art that can be used immediately in Illustrator CC and Adobe Illustrator Line via Creative Cloud Libraries.  
• Adobe Colour (formerly Adobe Kuler) allows creatives to capture colours and save them as themes that are immediately available in other Adobe applications, including Illustrator and Photoshop.

These mobile apps work with all Creative Cloud plans, giving everyone from freelancers to creatives in large organisations access to all the benefits of a deeply integrated mobile and desktop workflow, connected via their Creative Profile. Adobe also launched the public beta of a Creative SDK that powers the delivery of new third party mobile apps that connect to Creative Cloud. Adobe Creative SDK is available at:

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