Heidelberg recently held the premiere of its Heidelberg Digital Print Forum. In the run-up to the event, the company had conducted a survey among the attendees. This showed that 76 percent were addressing the important trends of the coming five years.
Just 59 percent believe that their marketing reaches their customers and 56 percent are convinced that they can implement innovations in their company very quickly. Starting from this basis, the wide range of presentations and market stands struck a chord with the visitors, who were happy with the varied suggestions and solutions and used the event to network.
The forum was held on 21 March in the Print Media Center Commercial in Wiesloch-Walldorf, and was well received by the more than 170 attendees from Germany, Austria and Switzerland, invited by Heidelberger Druckmaschinen AG (Heidelberg) to come together to discuss the digitisation of the industry and the importance of print.
‘Towards what customers want and away from product innovation in a silent laboratory,’ is how Jürgen Grimm, head of software at Heidelberg, describes growth opportunities with new business models. Ease of operation, efficiency, and benefits are important considerations for the customer. That is why Heidelberg offers its customers software via subscription, and thus a scalable workflow. The customer chooses only those modules they actually need from an overall package. This is then all they pay for.
Digitisation shifts the focus to the individual, and print is a trendsetter here, said Andreas Weber, analyst, mediator, and managing director of Value Communication GmbH, Frankfurt. His credo is ‘customisation’, which means tailored, personal offerings that satisfy the individual needs of the customer. ‘The market for value creation with print is almost six times bigger than we think, and has been stable for years,’ he said. ‘According to the German Printing and Media Industries Federation, the print market in Germany has an annual turnover of R332.7 billion (EUR 21 billion). However, this figure does not take into consideration all of the market segments. The total value created comes to around R1.9 trillion (EUR 121 billion), including packaging printing, direct mail, industrial printing as well as turnover from publishing houses, the book trade and the paper industry.’
The attendees got to see practical solutions and have discussions with the experts at the various market stands hosted by Heidelberg’s partners, including Antalis, which showcased the use of functional paper. The Heidelberg Versafire EV and EP as well as the Smartfire demonstrated the variety of applications currently offered by innovative digital printing systems. In its eight years of cooperation with Ricoh, Heidelberg has sold 1500 Versafire systems worldwide.
The specialist presentations in the afternoon, which were also booked out, provided information on a range of topics such as the digital printing quality mark and the strengths of inkjet and toner in digital printing.
HEIDELBERG http://www.heidelberg.com
