UPM Adhesive Materials will highlight innovations designed to solve a range of application challenges across industrial, wine and spirits, pharmaceutical, healthcare, consumer packaged goods, and logistics markets. The company will demonstrate how its advanced adhesive technologies can deliver reliable performance, support operational efficiency and help meet evolving sustainability and regulatory requirements.
The featured technologies at LOUPE Americas (September 15-17, Chicago, USA) will illustrate how material selction can improve label performance throughout the product lifecycle and help brands meet changing market demands.
Among the solutions on display, UPM will feature the following from its line of UPM Raflatac™ label materials:
– UPM Endurance™: engineered to deliver extreme label performance for hard-to-label substrates and demanding applications.
– UPM Vetro™: designed to enable impactful wine and spirits labelling throughout the product’s full lifecycle, from production through end of life.
– UPM PharmaSure™: developed to help meet the rigorous regulatory and change management requirements of pharmaceutical and healthcare labelling applications.
– Conformable film solutions: delivering high-performance labelling for squeezable and flexible packaging formats.
– UPM ProCycle™: supporting recyclability goals through APR-recognised adhesive technologies and products.
– UPM OptiCut™ Linerless: providing consistent print-and-apply performance for fast-paced fulfilment and distribution environments.
‘Our customers depend on us to solve complex labelling challenges, and that responsibility drives everything we do. By combining decades of adhesive expertise with rigorous quality standards, we help label converters and brand owners achieve consistent performance and peace of mind.
‘At LOUPE 2026, we’re excited to share solutions that help our customers succeed today while preparing for the opportunities of tomorrow,’ said Anna Hunt, Director of Marketing, Sustainability and Communications, Americas, at UPM Adhesive Materials.
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