The company had the world’s only high-speed waterless production inkjet device, which gives printers the ability to produce high-volume, lucrative, personalised marketing, transpromo and publishing pages, at the expo. The companys booth was a gathering spot for printers interested in learning how new technologies, workflow software, business development tools and cross-media services can help them compete in today’s demanding production environment.
This is unique technology that drives at printers’ biggest concerns: reducing costs, growing their businesses, satisfying customers, and producing more print jobs than ever before, said Paul Haglich, product manager, PSG, in the Xerox division at Bytes Document Solutions, wholly owned by JSE-listed Altron.
The company also showcased its interactive Workflow Innovation Hub, where attendees discovered easier and faster ways to achieve business objectives, including how to reduce costs through automation, produce more jobs with Web-to-print, and grow business with personalised printing.
Workflow demonstrations were shown on Apple iPads which were connected to print engines that produced the applications. Visitors saw firsthand how the right workflow – supported by the companys business development and professional services – can make their shops more productive and profitable.
At the Africa Print expo in Johannesburg, Bytes Document Solutions and SilverlineLAB also showcased workflow software technologies and cross-media services that can help local printers achieve the same business objectives as mentioned above. As can be seen from Graph Expo 2011, there is definitely a growing worldwide trend among commercial and quick-printers to implement workflow technologies that reduce operational costs, improve productivity and enable new highly personalised applications that will grow their businesses, adds Haglich.
Africa Print was a huge success for Bytes this year with 500 customers registered for the event online ahead of time and more than 890 customers/valued VIPs experiencing applications they were interested in. 185 quote requests were generated and over R20 million in prospective business was generated.
The company successfully showcased the Xerox/SilverlineLAB 360 degree Solution, the new power in the Print for Pay industry. Visitors to the stand were treated to guided personalised tours showcasing the benefits of Customised full 1:1 Personalisation as an offer to their customers and those who wanted to employ a proudly South African developed Web to Print system to ensure their customers could do business with them in a more convenient way. The company also advised visitors on the best printers available to bolster their production line and ensure top quality printing for all their customers.