VAN GENNEP RELEASES FIRST DAM BASED PUBLISHING PLATFORM

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PublishingNOW!, the companys new DAM-based publishing platform, is the worlds first complete publishing platform based on a Digital Asset Management (DAM) system. It speeds up workflows by offering control over the complete publishing process – taking multi-channel publishing to the next level. The system driven by ADAM Softwares industry-leading DAM platform.

With centralized DAM assets and powerful workflow tools, PublishingNOW! promises real efficiency gains for all players involved in publishing cycles for the multi-channel world.

Editors, media managers, IT, sales, brand owners, creatives and journalists – stakeholders of all types in the publishing cycle – understand that in a fast-changing world, online channels are becoming increasingly complex, varied and essential. PublishingNOW! is set to become the indispensable tool used to plan publications and related tasks; move pages, articles or ads around. With Van Genneps legendary flat-planning ease; users can collect content from cross-channel sources and store everything in a centralised DAM; produce output driven by approval-based workflows and publish to any channel- print, tablet or website – from one centralised location.

Gerda Oppewal, Product Manager at Van Gennep said, The clear advantage of PublishingNOW! is that it is an end-to-end publishing solution for modern output which is powered by the ADAM platform to provide full DAM potential right in the heart of your publishing workflow. The ability to integrate with Adobe Creative Suite and other digital publishing tools make PublishingNOW! the single solution that covers the complete, multi-channel publishing process.

We already provide the best flat-planning and production management solutions on the market, said Oppewal. Recently we announced a partnership with Aquafadas to extend our publishing reach to mobile devices. Now were adding the efficiency of ADAM Softwares world-class DAM system to our offering, and brand owners and publishers are going to see a real increase in efficiency and ROI even as publishing complexity increases exponentially with the growth of multi-channel/multi-device publishing.

Van Gennep made sure that customers and partners were involved in the development process of the system from the get-go. The product is set to satisfy the needs of the magazine publishing industry now and going forward with key features like:

– DAM system efficiency for the use/reuse of centrally stored digital assets.
– A centralised workflow for all stakeholders in the publishing cycle.
– Full control of all business processes for better editorial workflow processes.
– Faster publishing times.
– Less chance of expensive mistakes with the industrys best flat-planning tools.
– Future-proofed to provide for the fast-evolving needs of multi-channel and multi-device publishing.
– Templates for all output channels so you dont need to start from scratch each time.

With PublishingNOW!, the product reaffirms its roles as the strategic vendor of editorial planning and publishing systems for leading publishers and enterprise brand owners.

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