UPM Raflatac Announces New And Improved Wash Off Labels


Because PET plastic packaging is lightweight and economical to manufacture, it is in high demand. Although PET has the highest recycling rate among plastics, less than half is collected for recycling, and the vast majority that is recycled is downcycled because it is not suitable for turning back into bottles or food containers.

This can be due to the labels not separating well during the recycling process. As more and more global brands seek recycled content in their packaging materials, label choice has never been more important.

A truly closed loop solution is here with new and improved UPM Raflatac RW85C wash-off label materials for PET containers. Part of the UPM Raflatac SmartCircle sustainable product range, products with RW85C adhesive offer best in class wash-off technology.

The new wash-off label materials separate even better than before thanks to the improved formulation of the RW85C adhesive. This yields industry-leading clarity and haze levels, which leads to higher value PET flakes suitable for newly formed PET containers. Contamination caused by labels, inks and adhesives is no longer a concern for brands who want to do their part to ensure their products are cleanly recycled.

The SmartCircle RW85C solutions are recognised by the Association of Plastic Recyclers (APR), as meeting or exceeding its Critical Guidance testing requirements. Available as clear, white or silver metallised film face materials, these labelling solutions have an added sustainability benefit by being paired with UPM Raflatac’s PCR liner – featuring up to 90 percent post-consumer recycled content.

To submit your news please, contact journo@practicalpublishing.co.za

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