According to Focus Label Machinery, peel and reveal labels are nested labels with multiple layers. The user can peel back the label and discover more information. These labels need to be carefully produced to prevent ripping. When made properly, they allow users to fit more information into a limited space.
A peel and reveal label can have more than two faces and have been used in the pharmaceutical industry for years, but now they are crossing over into other sectors. If you work in packaging, textile or label printing, your clients may already be incorporating peel and reveal technology into their products.
This trend carries over from the clothing and accessory label applications, which can also have multiple pages and resemble booklets. Substrates used range from paper and Tyvek to various plastic foils and textiles.
Peel and reveal labels for practicality
These labels have long been used in the pharmaceutical and chemical industries, simply because they allow you to put a lot of compliance and technical data into a small space. In industries where products are small, but must include a lot of information, such as, increasingly, the food and drink sector, peel and reveal labels provide a simple, space-saving solution that avoids encroaching too much on the branding and marketing space.
For food label printers, a peel and reveal label provides extra pages to include nutritional information, sample recipes, allergen warnings and more. In fact, any product that comes with a lot of information can benefit from a peel and reveal label, from T-shirts and belts to toys and kettles.
Marketing with peel and reveal labels
Of course, when it comes to packaging design and printing, it is not all about practicality, nor about conveying technical information. Peel and reveal labels also provide great opportunities for marketing. A multi-page label gives the opportunity to lead a customer on a journey, turning one page at a time to discover new information.
Peel and reveal labels can contain both text and graphics and can be printed in different shapes and sizes. For a creative marketing department, they offer limitless opportunities. The final page may include a website, QR code, a promotion or call to action – but the pages along the way should provide reasons for customers to continue their journey.
Producing peel and reveal labels
Although peel and reveal labels are more complex than other forms of labels, they can still be produced quickly and without breaking the bank. A relatively simple modification to the converting section of a press can allow production of peel and reveal applications. Careful planning is required and you may be limited by the number or colours available or the width of the press.
For the best quality peel and reveal labels, look for machinery that comes with a pedigree. It is more likely you will need a servo configured machine and digital printing option where variable data is needed to be added. As a marketing product, a peel and reveal label needs to be good quality, have clear definition, strong colours and a tough exterior that will resist ripping or breaking, but is easy to split. As always, your labels should be well imaged and finished and have a uniform appearance.
Focus Label Machinery partners with a South African representative for their products. For more information, contact: