Smurfitt Kappa was recognised at the 2019 WorldStar Awards, winning three awards for innovative and sustainable packaging solutions. The annual WorldStar awards are held by the World Packaging Organisation. This year’s awards attracted 319 entries from 34 countries.
The first product was for a life-saving dialysis kit. ‘Not a Drop Wasted’ is a secure but easily opened pack with rounded corners to protect the five-litre bags of dialysis solution inside.
The second winning product was the stand-out ‘Cardboard Castle’ toy box for use in the eCommerce sector. The toy is shipped in an attractive box which can then be quickly turned into a castle, creating an enhanced consumer experience.
Smurfit Kappa picked up the third award for its ‘Packed like Sardines’ automotive pack that hides an easy-assembling insert inside and eliminates the need for plastic. The packaging business has seen a growing number of customers seeking to substitute non-recyclable materials with sustainable alternatives from its Better Planet Packaging portfolio.
Commenting about the win, Zdeněk Suchitra, CEO of Smurfit Kappa Czech Republic and Slovakia said, ‘We work with customers from many different sectors to come up with sustainable packaging that will deliver against a number of briefs. I’m proud of the talented and creative people behind these products.’
Jan Kaprhál, Smurfit Kappa innovation and marketing manager added, ‘As a leading supplier of sustainable packaging solutions, we are committed to bringing both innovation and added value to our customers and their businesses.’
SMURFITT KAPPA https://www.smurfitkappa.com
