The HP T300 Color Inkjet Web Press is helping Rodona transform the Spanish publishing market. The company is using digital printing technology to produce books with Spains first HP T300 Color Inkjet Web Press dedicated to print publishing and an HP Indigo press 5500.

According to ONA Industria Gráficas managing director, Alberto Senosiain, Rodonas HP T300 Color Inkjet Web Press is one of the most productive publishing presses in Europe. With the ability to adapt production to demand, the company has been able to virtually eliminate faulty products, storage needs and printed product obsolescence. This equates to more environmentally friendly and sustainable production. Such immediacy provided by HP technology is key to Rodonas current and future growth.

With todays book market demanding smaller print runs and ever more titles, we decided, with our customer, to explore other opportunities and other forms of printing, explained Alberto Senosiain.

A subsidiary of ONA Industria Gráfica, Rodona was created through ONAs acquisition of the printing arm of a Spanish legal publisher, for which the company provides book production and supply and picking services. Before the acquisition of the HP T300, the company only printed black and white books on a rotary offset press, and outsourced all other activities.

Recent technological advances have ushered in new forms of production that facilitate better adaptation to changing market conditions. With the support of its parent company, Rodona has expanded into printing customised or standard books and magazines in black and white or colour, which it can produce on small or in gradually increasing print runs, with reduced storage requirements.

Digital printing technology has also played a crucial role in the companys ability to offer unique solutions to its customers. This paradigm shift in the concept of print publishing has led to a complete overhaul of the company.

When we embarked on this project, we were looking for companies that could enable us to fulfill our objectives effectively, said Alberto Senosiain. HP fully understood our needs and we quickly formalised our agreement. We wanted a solution that was closest to offset printing, so we installed an HP Indigo press 5500 for covers and an HP T300 for printing interiors in black and white or colour.

Senosiain pointed out that the two presses combined provide the flexibility and capacity needed in a customised, individualised product manufacturing environment with high industrial output.

In addition to using one of the most advanced technologies currently available for printing, products are finished using the Muller Martini bookbinding system, which is one of the most sophisticated systems of its kind in the world.