According to Laurel Brunner from The Verdigris Project, the latest trend is for substrate developers and recycling outfits to work together.
Partnering is at the heart of sustainability, whether it is joint projects with customers, or in production, or in project development. For the most part, project development means taking on a technology such as a printing press and helping its developers to refine their invention so that it is fit for purpose. Money only changes hands when everyone is happy.
It can be a little risky, but this sort of extended alpha testing works well for hardware and software, and even for materials. However, we are starting to see more partnerships in other parts of the supply chain too.
The target for the hype is of course print customers and their service providers. Brand owners looking to burnish their sustainability credentials are naturally drawn to substrates that can be recycled, hence the increased number of recycling partnerships. From the sustainability perspective this is obviously a good thing, however, it is important to keep in mind the commercial dimension to partnering, because without it there would be no noble greening efforts.
Some questions come to mind with guarantees that for instance a PVC-free material will not end up in landfill. If that is the case, then where will it end up? The usual answer is in an incinerator where ideally it will be converted into heat, but not necessarily. The other question to ponder is how such a claim can be made, unless there is total, closed loop control over the waste collection, sorting and incineration processes. These activities may carry a heavy weight in terms of transport emissions, and in the end could be worse than sending materials to landfill.
Niche waste stream processors specialise in transforming materials into energy, upcycling them, using them in other products, or in some other way contributing to the circular economy. However, the question must always be asked: is the effort more or less likely to yield a positive environmental impact? A closed-loop set up and claims of accreditation might not be as environmentally sustainable as they seem, even if they do put a shine on the credentials of printers and their customers. What is required is integrated infrastructure development at municipal level that includes waste prevention in the first place and ensures that critical raw materials can be easily sorted, collected and processed.
This article was produced by the Verdigris Project, an industry initiative intended to raise awareness of print’s positive environmental impact. Verdigris is supported by: Agfa Graphics (www.Agfa.com), Digital Dots (www.digitaldots.org), EFI (www.efi.com), FESPA (www.fespa.com), Fujifilm (www.fujifilm.com/sustainability/), HP (www.hp.com), Kodak (www.Kodak.com/go/sustainability), Practical Publishing (www.practicalpublishing.co.za), Ricoh (www.ricoh.com), Unity Publishing (http://unity-publishing.co.uk) and Xeikon (www.xeikon.com).
THE VERDIGRIS PROJECT