The Pentawards brings together packaging designers in a different city every year. After Monaco, Brussels, Shanghai, New York, Barcelona, Paris, Tokyo and London, it returned to Shanghai this year.
The winners received world trophies in front of more than 250 designers and brand managers from 25 countries in the great ballroom of the modern design Hyatt on the Bund hotel.
Five agencies received the Platinum Pentaward for best packaging in each of the major categories (Beverages, Food, Body, Other Markets and Luxury). The one and only prestigious Diamond Pentawards ‘Best of the Show’ was awarded this year to the Jones Knowles Ritchie agency (UK) for the remarkably simple and intelligent design of the home delivery boxes for Domino’s Pizza.